A Made in Microsite gives you a genuine high traffic platform to champion your company’s success stories amongst thousands of other industry professionals. In order to maximise on the wide-reaching benefits of this platform, it's important to discover first how to use it correctly.
All success stories which are posted by members to the site may be added to our weekly newsletter and shared with over 20,000 followers on social media. The Made in the Midlands digital team are also on hand to help you with every stage of the process, from coming up with ideas to producing the articles and getting them SEO-ready.
Our Digital Membership package gives you a high traffic platform to promote your content to a tailored group of industry professionals and ultimately streamline your digital brand strategy. Keep reading to discover what news stories you should be posting about your manufacturing company - alongside the answers to some more frequently asked questions - to maximise on industry exposure throughout the region and beyond.
What Type of Articles Should We Publish?
In terms of what content is generally well-received by members, there’s three words that sums this up best: positive success stories.
Made in the Midlands and our members prioritise, success stories, investment and feel-good stories staying in line with what the group is all about. The sort of things which would be perfect for the digest and magazine are generally what receives the most traffic as well.
Examples of positive success stories include:
- Winning new projects
- Company milestones
- Increasing capacity
- Investing in new equipment
- Investing in people
- Helping to solve industry-wide problems (e.g. tackling the skills gap by investing in apprentices)
How Often Should We Post Articles?
Ultimately, posting articles through your social media microsite is a great opportunity to share positive success stories and champion industry knowledge through your brand, so the more the better. The more fresh content you upload, the more “authority” you will be deemed to have on a particular topic or within a particular sector, by both Google and industry experts alike.
We recommend Made in Group members aim to upload new articles every 4 weeks to reap the wholehearted benefits of membership engagement and industry exposure.
Is There Anything Else We Can Do To Boost Traffic To Our Articles?
Alongside posting positively and regularly, recirculating articles throughout your social media networks is a great way to boost traffic to your content and increase brand exposure on multiple channels.
Made in Group share many of our members stories on social media to our 20,000+ followers. When posting your microsite articles out, be sure to tag Made in the Midlands so that we can work together to maximise on the amount of people who get to interact with you online.
Contact the Made Digital Content Specialists Today
Made in the Midlands Digital Content Specialists will work with you as part of your membership package to produce professionally written, positive success stories which champion your business throughout the manufacturing region. Please get in touch with Alessandro ([email protected]) or Yasmin ([email protected]) today for support with your Made in the Midlands content.