Why Do I Need a Microsite If I Already Have a Website?

By Made in the Midlands News
schedule13th Mar 20


A microsite is an individual web page or a small cluster of web pages that exists outside of your company’s homepage and acts as an entirely discrete entity. Made in the Midlands members are able to reap the benefits of this self-contained micro website with its own personalised URL.

With a personalised social media microsite, you can capture visitors from the Made in the Midlands homepage, utilise the search directory to contact relevant companies, capitalise on the vast array of external links to your unique digital space and much more. When used correctly, they can also be an excellent addition to the SEO strategy of your brand. 


Quick Tips to Supercharge Your Microsite:

  • Bold, clear banner image featuring company logo
  • Link all (active) social channels
  • Consistent, professional headshots in “Team” section
  • Upload articles every 4-8 weeks (minimum)
  • Showcase testimonials from industry professionals
  • Use unique content
  • Backlink from own site using Made in the Midlands logo
  • Reach out to the team for help!




How Are Microsites Used Differently to a Website?


The major difference between a microsite and a static landing page on your main website is that a microsite will typically focus on its own specific theme. 

Generally speaking, businesses often use microsites as a wholly separate entity from their main website, in order to focus on a singular goal, product, service or marketing campaign. 

Made in the Midlands members have the primary domain of “.madeinthemidlands” attached to their microsite URL, following on them their personal company name (the sub domain). With this unique URL, there is the expectation amongst users and Google alike that the microsite will serve a unique function, with its own unique content, to that of the primary website. 

If Google is convinced that your microsite provides this unique purpose, then backlinking between here and your primary website can bring benefits for SEO on both sides of the coin. Which ultimately gives Made in the Midlands members a head start, through their membership itself offering an inherently unique motive.



Tailored Marketing to a Targeted Audience


Solely creating a “micro” version of your company homepage, which is refined to appeal more specifically to the Made in the Midlands network and achieve your goals, is the most common strategy used by members. However, the more temporal and easily changeable nature of microsites, compared to company homepages, make them a great platform for exploring new opportunities within a safe environment. 

Ultimately, microsites are a great opportunity to cultivate tailored marketing to a targeted audience of industry professionals.

Some great alternate examples of how you could cultivate unique and relevant microsite content which maximises exposure and gets the right eyes on your digital profile, include: 

  • Providing further details about a specific service 
  • Announcing a new product or solution launch
  • Promoting an upcoming event
  • Experimenting with a rebrand
  • Publishing study results
  • Promoting lead generation campaigns
  • Highlighting what Midlands manufacturing means to you!




Supercharge Brand Exposure Today


Made in the Midlands will work with you to create a bespoke, SEO-ready microsite which supercharges brand exposure throughout the manufacturing industry.  Browse Made in the Midlands range of membership plans today or get in touch for more info.



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Welcome to our microsite, please tell us your name, company and email to chat with a member of the team.