Having a link going from your main company site back to your Made in Microsite is a fantastic way to promote your membership whilst simultaneously boosting traffic and supporting search engine rankings.
With a Made in Microsite you can capture visitors from the Made in the Midlands homepage, utilise the search directory to contact relevant companies, capitalise on the vast array of external links to your unique digital space and much more.
In order to ensure our members are getting the most from the membership resources at their disposal, we’ve compiled an easy-to-follow 3 step guide to boosting traffic with the Made in Group logo.
To improve your membership value further, read our article on 7 Ways That Members Can Use the Made in the Midlands Logo.
1. Download the Logo
If you haven’t done so already, you should be sure to download the “Proud Member” of the Made in the Midlands logo — which can be accessed on the “Resources” section of your online dashboard.
2. Pinpoint the Best Spot for Your Website
Once you’ve downloaded the logo, you should find a suitable spot to proudly promote your Made in the Midlands membership on your company website. The best place to situate your logo is the most visible spot for users, such as the top banner, underneath your logo or wherever else stands out.
3. Link to Your Microsite
Here’s the important part: create a hyperlink from your main website to your Made in the Midlands social media microsite. By having links which go both ways, this will improve your link building in the eyes of Google and benefit your SEO.
Shoutout to Acoustafoam who are wearing the Made in the Midlands logo loud and proud on their company homepage to maximise their digital exposure
Getting Your Microsite SEO Ready
In order to reap the full SEO benefits of linking to your microsite from your main site, it is essential to craft unique content for your Made in the Midlands Platform.
Talking about what midlands manufacturing means to you is one of many ways to get the interest of Made in the Midlands whilst crafting some unique, SEO-friendly content that appeases Google at the same time.
Get in touch with either of our Digital Content Specialists, Alessandro ([email protected]) or Yasmin ([email protected]), for support with getting some positive success stories posted on your microsite.
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A Digital Membership will give you maximum online industry exposure throughout the region. You will be given the unique opportunity to produce professional content to a tailored group of manufacturing professionals and champion your success stories through a genuine high traffic medium.